Yusuf Baykal Bozkurt
Yusuf Baykal Bozkurt
Storyteller of Systems
Translating emotion into architecture
Founder
Engineering AI that understands people
Strategist
Turning vision into operational reality
Connector
Linking media, tech & human behaviour
Educator
Turning insight into transformative growth
Builder of Meaning
Rebuilding trust through technological design
Clarity
Humanity
Meaning
Integrity
Curiosity
Depth
Yusuf Baykal Bozkurt
20+ 20+
YEARS OF EXPERIENCE
I’ve spent my life decoding how people connect.
From twenty years in international journalism including as an Al Jazeera anchor to building AI systems that engineer human compatibility, my journey has always been about one thing: understanding.
Today, as founder of Beonbrand Inc. and PairBright, I’m creating behavioral-AI platforms that help founders, investors, and teams build trust before they build anything else.
I work at the intersection of storytelling, behavioral science, and technology turning human insight into systems that scale meaning.
achievements
2025
Fulbright Canada Scholar | University of California San Diego
Researched behavioral AI ethics and human compatibility systems, exploring how empathy can be built into technology.
2025
Selection Committee Member | U.S. Department of State
Appointed to the YLAI Fellowship selection committee, evaluating international founders and social innovators across the Americas.
2024
YLAI Fellow | U.S. Department of State
As a fellow in the Young Leaders of the Americas Initiative (YLAI) by the U.S. Department of State, built a complete strategy and Innovation Hub at Public Media Network in Michigan to empower local entrepreneurship and civic engagement.
2023
Immigrant Enterpreneur of the year | Finalist
Nominated for the Canadian SME National Business Awards, presented by Google, acknowledging my significant contributions to Canada's business landscape as an innovative entrepreneur.
2022
G20 YEA Canadian Delegate
Represented Canada at the G20 Young Entrepreneurs' Alliance, advocating for policies that enhance entrepreneurship and global innovation.
2021
Became a Proud Canadian Ctizen
Achieved citizenship after beginning my journey in Canada as a language student, reflecting my deep commitment to integrating into and contributing to my new home country.
2020 Present
Beonbrand Inc. Launched
Founded Beonbrand Inc., specializing in content marketing and AI Labs, addressing the evolving needs of digital markets and revolutionizing engagement strategies.
2019
ILAC Became Viral
Directed a campaign for ILAC that garnered over 50 million organic views following a $1.1 billion private equity investment, significantly boosting the brand's global presence.
2013 2018
Bachelor's in Political Science & Public Administration
Graduated from Anadolu University, equipping me with a robust foundation in governance and public policy that has informed my strategic insights.
2016 2021
Brand Journalist | ILAC
Elevated ILAC’s digital narrative as a Content Creator, dramatically enhancing the brand’s digital footprint and audience engagement.
2015 Present
Moved to Canada
Relocated to Canada to study English at ILAC International Language School in Vancouver, marking the start of a significant new chapter in my professional and personal life.
2010 2014
Bachelor's in Media and Communication
Earned my degree from Anadolu University’s Communication Faculty, laying the groundwork for a career in media and communication.
2011 2013
True Crime Series | 108 episode
Investigated nightly crimes and morning police operations, growing the series to millions of subscribers through gripping storytelling
2013 2014
Broadcast Journalism & Speech Instructor
Served as a seasonal instructor at Beykent University, shaping the next generation of journalists and communicators.
News Anchor | Al Jazeera Turk - Cine5
Served as reporter, news announcer, anchor, and producer, delivering prime-time and nightly news to a diverse audience.
2009 2015
News Anchor | TVNET
Anchored overnight news, delivering hourly live updates from midnight to 7 AM.
2007 2008
2006 2007
News Voiceover | ATV
Voiced prime news segments watched by over 30 million daily, enhancing major news stories with impactful narration.
2003 2007
Dubbing Actor | TRT
Voiced cartoons and various projects from movies to documentaries, occasionally hosting my own radio show.
Projects & Services
Transforming Challenges into Successes
Proud
stories
Yusuf does amazing work. He learns about the brand and story tells it in video. He uses the latest technology and is a fast adopter of new technology. Also a tireless worker, he will get things done fast when needed. Starting as abrespected journalist in turkey i watched him pivot into a successful entrepreneur using many of those same skills while never stopping to learn. Now he has matured into a full service media company. Also, but not limited to a strong understanding of the international education space and student journey. I would say he is number one in the world for this sector.
Yusuf is a remarkable professional. I have known Yusuf for 3 years and I have seen first hand the different roles and responsibilities he has taken in digital and social media, content creation and video. He is the kind of person who consistently performs beyond expectations. He is very knowledgeable in media and great at building relationships. He can relate to a different stakeholders and anticipate their needs. Yusuf is creative, proactive problem solver. I am happy to provide my highest recommendation.
Yusuf is the most enthusiastic, creative and dedicated professional I've worked with. He is always willing to keep learning, Yusuf has become the best Video Content Producer in the international education industry.
Yusuf founder of Beonbrand is a highly talented marketing professional that aims to provides his customers reach it audience in a meaning full way
Yusuf is the most enthusiastic, creative and dedicated professional I've worked with. He is always willing to keep learning, Yusuf has become the best Video Content Producer in the international education industry.
Vision for BEONBRAND
Tomorrow
Storytelling × AI × Human Design
Beonbrand started as a content agency and evolved into an AI lab focused on empathy in digital systems. We develop frameworks that help organizations personalize education, training, and communication using behavioral and emotional AI.
